BRANDS BY STATUS

This drop isn’t just about hats. It’s about honoring the people who show up. Who sweat without applause. Who are built, not bought. DROP 001 - 2025 is a uniform for the unrelenting. And this is just the beginning.

set in the dirt and heat of summer. Inspired by the unspoken energy of the ones who build without recognition.

This drop is our foundation—and a statement.

Born from grit. Worn by the relentless.

To learn more:

About This Drop: MOOD BOARD & PROJECTIONS

About Us: MEET THE FOUNDERS

Difference Between "BECOME PART OF THE TEAM" & "YOU GOT THIS!"